What We Thought This Decade Would Be Like Vs. Reality

Apple Would Go Bankrupt

Everyone remembers playing Oregon Trail on the very first Macintosh computers. Despite those fine memories of the very first commercially produced Apple products, the company was on the verge of bankruptcy. Everyone expected the company to fail. In 1996, The New York Times predicted that the tech company was “cooked” and that it was “so sad” because it was a classic. Michael Dell, whose eponymous brand once had a very competitive corner of the laptop market, claimed that Apple should shut down and “give the money back to the shareholders.” Even Microsoft’s CTO said, “Apple is already dead.”

Unfortunately for their competitors, Apple is alive and kicking. Those people probably all own an iPhone X, especially Microsoft’s CTO since the company’s break into the smartphone market with Windows Phones was a horribly failed experiment.