The Truth About Data Collection And How “Personal” Your Information Really Is

Cambridge Analytica Gets Caught

Photo Credit: Bryan Bedder/Getty Images for Concordia Summit

Cambridge Analytica is a British consulting firm that worked with Donald Trump’s Presidential campaign as well as Brexit. The company was banned from Facebook after it got caught mining the information of millions of site users to influence election results.

Obtaining user information from third-party app thisisyourdigitallife, Cambridge Analytica able to access the data of 270,000 users. The firm used this information to search the information of the app user’s friends. This breach in trust skyrocketed the total number of accounts mined to 87 million.