The Truth About Data Collection And How “Personal” Your Information Really Is

How Data Mining Works

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Data Mining has been around since the 1990s. With the rise of the internet and mobile technology, the controversy surrounding it has only grown. The concept behind data mining is simple; a business takes the data it has collected, analyzes it, and uses the information to predict consumer trends and potential needs.

The Google search engine was developed by Larry Page and Sergey Brin to process this information quickly. Based on a users search history, Google generates results based on trend analytics, giving you the best matches as your initial results. As Cambridge Analytica proved, this data can be used to affect much more than a user’s experience.