The Truth About Data Collection And How “Personal” Your Information Really Is

Mobile Computing Takes Over

steve jobs shows off the first iphone.jpg

Photo Credit: SHAUN CURRY/AFP/Getty Images

Smartphones had been around in some form since 1992 but didn’t explode until the release of the first Blackberry in 2002. Five years later LG released the Prada, the first keyboard-free touchscreen device. Shortly after Apple released the iPhone, taking the market by storm.

By 2014 mobile phones surpassed traditional desktop and laptop computers for digital data consumption. This dangerous development also transformed the way businesses could collect and track data, expanding each user’s uniquely targeted advertising experience to include location and voice monitoring. To use this data for financial gain, it must be mined.