The Truth About Data Collection And How “Personal” Your Information Really Is

Arby’s Data Mines To Keep You From Starving

Photo CRedit: Rick Diamond/Getty Images for Arby’s

Fast food giant Arby’s currently uses the slogan, “we have the meats!” The inspiration for the slogan may be a result of data mining. The company has found increasing use for data analytics in deciding what demographics to focus their advertising.

Through the use of data mining Arbys can directly see what advertisements are most effective. They also see what networks airing advertisements draw the most foot traffic their way. By increasing the efficiency of their advertising, Arbys has vastly improved their positioning in the ongoing fast food wars. Demonstrated by Arbys, data mining is not always bad. Here are a few ways it can be useful in society!