Will Smith Releases a ‘Fresh’ Clothing Line

You now have the chance to dress as fresh as the Prince of Bel-Air! The prince himself, Will Smith, has just released a clothing line based on the hit 90s sitcom The Fresh Prince of Bel-Air.

Smith announced the release of the unisex clothing collection called Bel-Air Athletics on October 1st. He originally teased the collection when he appeared on The Ellen Degeneres Show in September. On the show, he surprised a group of students with free merchandise.

Bel-Air Athletics features 26 items including branded sweatshirts, UV-reactive t-shirts, a duffel bag, and a phone case. It even features a reversible jacket with a paisley print inspired by the school uniform blazer Smith famously wore on the show.

“I don’t know why I ain’t do this when the Fresh Prince was on,” Smith said in an Instagram story. “But I’ll take it now, because yeet! I love this stuff.”

Smith played a fictionalized character of himself on the sitcom from 1990 to 1996. The show is now a cult classic. If you want to get your hands on some of the fresh merch, you have to act fast. The collection is only available until October 14th on his official website.