Check Out How Your Favorite Musicians Stumbled Into Choosing Their Now-Iconic Names

Chvrches Was Tired Of Competing With Jesus In Internet Searches

Chvrches

Photo Credit: Scott Dudelson/Getty Images

Scottish indie pop band Chvrches is a name born in the Internet age where search power is practically currency. The band picked the name “Churches” for the very unglamorous reason many bands choose their names – it just sounds cool. Lauren Mayberry, the project’s high-energy frontwoman, said their name “has no religious connotation, [they] just thought it sounded cool.” So where did the “V” come about?

The band was “tired” of competing with Jesus on Internet searches, and in Amy Burrows’ single artwork for the band, the U already looked like a V. One swap and they were instantly searchable on Google. Problem solved.